As a cloud kitchen, your real time shop is what people see you as on your own website &  delivery app’s .
A good listing is 

• With Creative item name
• Proper description of food item mentioned
• Attached Professional food photograph
• On selection – giving varied add-on’s and customisation options to customers

Without any high street visibility, the only way to motivate customers to have real time craving & order from your cloud kitchen brand is showcasing your food items with the best possible presentation.

As a cloud kitchen, your sole marketing strategy initially should be to acquire that one time customer to try your food items. Good offers like 50% upto 100, 60% upto 120, Strike / Flat offers will always motivate the customer to try your products. Once you have a large amount of people trying your food, you can tweak offers to keep retaining them and also attract new customers.

People who buy any services or products online are highly particular about the review and ratings of the brand in any industry . Whether its buying a product on amazon , or booking a hotel on Makemytrip, similarly when a customer orders food on platforms like Zomato & Swiggy checks the ratings of the restaurant before ordering . Good reviews & ratings will definitely attract & always bring in new customers.

KPT – Kitchen preparation time .

To run a successful cloud kitchen, having low kitchen preparation time is extremely important. Customers who prefer to order food online are always looking for fast delivery options available on delivery apps. 
Also if KPT is on the higher side, delivery rider wait time also gets high and chances of they rating your restaurant in the backend also really goes low. 

There is a customer ordering in every hour of the day and night ..having more operational hours online as a cloud kitchen is always a good thing to create more visibilty in your local area. 
Best Suggested operational hours can be Shift 1 – 9:00am – 7:00pm & Shift 2 -7:00pm to 3am

Delivery App’s legally operate entire night and provide food delivery service, so we assume by default a cloud kitchen can operate too.. 
It’s always suggested to take local authority permissions in advance.

Your Food should definitely be of the best quality. 
Good Branded packaging with food grade quality gives a good impression about your brand in front of the customer. Also looking at the packaging customer tends to judge if the brand is a reputed online brand or a road side brand. 

Social media is the new vogue, especially after low cost smart phones and low cost internet services offered in today’s market. 
Customer ideally spends approx 1-3 hours daily on social media platforms, local area digital promotions on instagram and facebook platforms really helps in creating local area awareness about the cloud kitchen brand, which eventually leads to long term brand recall when the same customer visit’s online food delivery apps. Good campaigning, designing of creatives with professional food photoshoot is really important for cloud kitchen’s to become a long term sustainable brand with continuous local area awareness